Theworld is awash with bands that are tagged as heavy reverb. Despite, or maybe because of this trend, there tends to be many derivatives of the genre. Seattle's La Luz avoids the tag. La Luz is the newest project from versatile artist Shana Cleveland. The visual artist and guitarist behind bands such as Curious Mystery leads this quartet that includes former Curious Mystery member Marian La-Pino. Formed last summer, the band has become one of the latest additions to the fun, lo-fi DIY label Burger Records - although the band has a long association through past ensembles with Olympia's K Records. La Luz is able to craft songs that feature catchy, upbeat, surfy interludes, combined with a dream-pop sensibility that features multi-part harmonies, which sets them above a lot of its contemporaries. Such an airy, garage-born entity is perfect for a setting such as Northern, where the band will play Friday with fellow K companions Angelo Spencer and the Calvin Johnson led group, the Hive Dwellers. 

NORTHERN, W/ANGELO SPENCER ET LES HAUTS SOMMETS & THE HIVE DWELLERS, 9 P.M., ALL-AGES, $5, 414 1/3 LEGION WAY, OLYMPIA