They’ve been known by many names.



Loser. International Pop Overthrow. The Lund Brothers. Sean and Chris.



Whatever you call them, Sean and Chris Lund — whose aptly named band, the Lund Bros, will celebrate a CD release show this Friday, Jan 30 at the New Frontier in Tacoma — haven’t changed much. Whether you became enamored by the raw, slacker, pop sensibilities of Loser in the late ’90s, or the refined, produced, tight and sugary package of International Pop Overthrow in the early part of this decade, or the seemingly content, full circle, older and wiser but just as rock vibe of the Lund Bros today, Sean and Chris have continued to do what they do best — lace harmony-rich rock and roll with the best aspects of pop.



It’s a talent that has earned the two of them a well-deserved and devoted following (especially in Tacoma), though for a pair of brothers that began their musical careers in T-town, and for a time became almost synonymous with this gritty city of ours, that devoted fan base has probably felt a little left out lately. Blame it on life or circumstance, but it’s been a long time since the brothers Lund have plugged in and doled out the rock in Tacoma.



With the release of Songbook IV, the Lund Bros latest CD, it seemed obvious that the trend needed to change.



“I could just kind of feel it,” said guitarist Chris Lund, when I asked whether his band had lost some of its former footing in Tacoma. “We really felt we needed to come up with a show down here. We’ve been playing in Ballard a lot. I’d been really frustrated with Tacoma — waiting for a club that was a little more eclectic.”



That frustration stems from the lack of venues in Tacoma that seem appropriate for what the Lund Bros do. Hell’s Kitchen — on most nights, anyway — is too punk and metal for a band like the Lund Bros. Jazzbones is too quasi classy. Bob’s Java Jive is too small. Until the opening of the New Frontier, there weren’t many options in between.



“At Hell’s Kitchen it’s hard for us to get on an appropriate bill,” says Lund, who also says once he learned of the New Frontier and contacted the powers that be at the club about setting up a show things came together quickly. “I think we’re going to have a lot of people here. We have a lot of friends in Tacoma. The idea is for this show to go really well, and I think there will be more shows in the future.”



With a new product to push like Songbook IV, a two-disc collection of quintessential Lund Bros tunes that pushes the boundaries of what the band is known for without shattering time tested notions — complete with new political overtones, bluegrass moments and even a dabble of acid jazz thrown in for good measure — something tells me Lund’s prediction will prove correct. There’s been a demand in Tacoma for the Lund Bros pop in the past — and based on the quality of Songbook IV, that doesn’t seem likely to change.



“We’re really pleased with it,” says Lund of the new record. “Some of it is brand new. Some of it is demos. Some of it is outtakes. I think it’s all over the board but doesn’t suffer thematically. It’s a little more eclectic than the last few (records). Its range is wider.



“Somehow it all managed to come together.”



Thank goodness for that. Not only does Tacoma have a worthy new album to digest, but from the sounds of things we’ll all be seeing a lot more of the Lund Bros — in person and on stage.



It’s a win, win — and it starts Friday at the New Frontier when the Lund Bros celebrate the release of Songbook IV with help from Girl Trouble and the Drug Purse.



[The New Frontier Lounge, the Lund Bros, Girl Trouble, Drug Purse, Friday, Jan. 30, 9 p.m., $5, 301 E. 25th Street, Tacoma Dome District, Tacoma 253.572.4020]