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Homefront Red

Drink wine in the name of Operation Homefront

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Raise a glass for a good cause and sample the latest offering from Murphy-Goode winery. Operation Red, a 2011 varietal, retails for $15 and the profits from each sale goes to its namesake organization, Operation Homefront.

Operation Homefront, which was founded in 2002, oversees more than 4,500 volunteers nationwide who provide emergency and other financial assistance to the families of servicemembers and wounded warriors. With 95 percent of the funds raised going directly to support for military families, the nonprofit has given over $170 million to military based programs.

"This is actually our third year of working with Murphy-Goode in one way or another. Last year they donated $50,000 to Operation Homefront during the Armed Forces Bowl over the holidays," said Amy Palmer, chief operation officer for Operation Homefront.

Murphy-Goode is a family-owned winery, located in Sonoma County, Calif., known for award-winning California wines from Sauvignon Blanc to Cabernet Sauvignon.

"This is the largest single batch of wine that Murphy-Goode has ever made and that was a huge commitment from them," she said. "They came up with the concept to brand this and we were thrilled."

Homefront Red is a blended varietal, incorporating Syrah, Merlot, Petite Sirah and Zinfandel grapes. According to its tasting notes, the wine has juicy black cherry and raspberry flavors, which are complemented by toasty vanilla notes; it makes for a food-friendly wine that pairs best with grilled dishes.

The wine, which was officially released in stores Sept. 3, should be available through the end of the year at many major grocers and retailers, such as Fred Meyer, Albertsons and even select AAFES Exchange stores. However, while many distributors have the wine in stock, when it hits the sales floor and displays might vary.

The winery will collect a guaranteed minimum contribution of $200,000, with the hope for a sell out allowing them to raise at least $300,000.

"Some of the distributors are also planning to match the money, meaning that they could possibly raise closer to $500,000, which would be amazing," she added.

Operation Homefront even ran a contest, in which the grand prize was an all-expense paid trip to Sonoma with an exclusive tour of the Murphy-Goode winery, for anyone who posted a photo with their newly purchased bottle of Operation Red. Winners will be announced at the end of September.

"We are proud to partner with Murphy-Goode. They are a great company," said Palmer. "We are hoping to even raise $750,000 with them next year with the same type of fundraiser."

To that end, Operation Homefront is already taking information from distributors who are looking to purchase more cases of Operation Red so that they can have a more accurate case count for 2014.

For more information on Operation Homefront, visit OperationHomefront.net. To find out more about what Murphy-Goode can put in your glass, and where you can find a bottle of Operation Red, check out murphy goodewinery.com.

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