America's Credit Union (ACU) recently received four awards from the Marketing Association of Credit Unions (MAC)-two silver awards in their asset category for their ‘Now Enlisting' billboard campaign and ‘Army Men' radio advertisements, and two bronze awards for a direct mail campaign and bus advertisements. The MAC awards competition is held annually to recognize outstanding marketing campaigns in the credit union industry. MAC entries are judged based on three criteria: planning (30%), results (45%), and creativity (25%). In 2011, ACU launched several campaigns that included the elements for which they received their awards. "These awards belong to the staff and members at ACU. It is their support and enthusiasm for our campaigns that make them successful," says Heidi West, Vice President of Marketing and Business Development.
Read Comments