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The largest market, payroll and economic base in the South Puget Sound area


Joint Base Lewis-McChord advertising begins with a relationship that connects you to two services, not one.

Fort Lewis and McChord Air Force Base, now known as Joint Base Lewis-McChord represent a $5 billion payroll, 45,000+ service members, 55,000 family members and one of the country's largest military retiree populations.  Thirty percent of all paychecks cashed in Pierce County alone are cashed by military personnel from Joint Base Lewis-McChord. That's both soldiers and airmen.

No other economic group comes close to representing the buying power of the two military installations in the Tacoma-Olympia market.


Swarner Communications has published The Ranger since 1951, and the NW Airlifter since 1980.  Combined with our arts and entertainment newspaper, The Weekly Volcano, and our monthly veterans newspaper, The NW Veteran, our publishing company puts local and national advertising clients front and center with the one market that matters in the South Puget Sound region.  And since Spring 2013, we now carry Stars and Stripes as well, offering advertising space in this DoD-published weekly newspaper.

But newspaper advertising at JBLM is only part of the picture.  We also have a robust web program, online magazine for military spouses, event marketing, daily coupon and discount site, social media services (NW Military Facebook, The Ranger Facebook, JBLM Families Facebook, Weekly Volcano Facebook, Twitter) and much more, all targeting the military market.

In addition, we are expanding our edition of Stars and Stripes to the Navy bases in 2014.

For advertising information on reaching the military market, please call us at (253) 584-1212.  Or, send an email to